Premium malt brand, The Singleton, wants to attract a new category of whisky drinkers - people who are not yet drinking whisky. The brand team asked Guest's help on attracting these new drinkers.
We came up with a concept called "The Singleton Street Drinks". The idea is to combine the current street food and food truck trend with a combination of refined mixed drinks based on the three flavoured malts of The Singleton.
World champion barbecue, Smokey Goodness, was involved to create the dishes pairing with 3 signature cocktails.