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Pretarally, the mom and dad editions: we are very proud of these influencer events. No client there, this is actually one of our "own" events that our founder Mosanne Monod de Froideville co-created with blogger and online influencer, Janine Breukhoven-Kho. She is the founder of several blogs, like pretapregnant, the-mom.com and the-dad.com.

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The concept is based on the idea to have an actual rally with influential moms or dads that leads to various spots, stores and venues. Participating premium brands can showcase their product to the moms or dads.

A range of premium brands like Mini, Asics, Givenchy, Schaap en Citroen, Goosecraft, Kenzo and l’Officiel participated.

 

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The last mom edition took influential moms from Amsterdam to Maastricht and plans are in place to take the rally international.

The competition element of having the participants do socially post using hashtags leads to huge traffic on social media, countless shares and likes. We counted 115.00 likes on Instagram, it was trending topic on Twitter.

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