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For Holland's proud leading vodka, Ketel One Vodka, the Bloody Mary is one of their focus cocktails. They came to us with the question how to engage consumers around the Bloody Mary.

We came up with an activation around the traditional Sunday brunch. Various outlets hosted a Sunday brunch with a menu around the Ketel One Bloody Mary and supported by our activation teams. Guests were invited to create their own Bloody Mary experimenting with different flavours and variations of the Bloody Mary. Our team of ambassadors guided guests during the brunches and explained the possibilities of making their own variation of the Bloody Mary using fresh ingredients.

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Our creative team built a mobile app that had consumers creating and naming their own Bloody Mary recipe while sharing it online and through social media, as well as taking home a print version of their own Bloody Mary recipe.
We designed and built great mobile workstations for the activations that reflect the heritage and quality of Ketel One Vodka.
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Next to the very successful on trade activations, we created, managed and supported various (pr) events in relation to the Ketel One Bloody Mary concept, also including other signature drinks like the Moscow Mule and the Spring Garden.

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